Tag Archives: raffle ticket support

“How to” video series guides you through expert ticket creation

Whether you’ve been using Raffle Ticket Software for years or if you’re just thinking about trying out the demo version, this “how-to” video series will show you how to make the most of the program.

Part one introduces you to the kinds of tickets you can make with this software and paper.How to video series

Part two is an overview of the software’s controls and explains what the different sections of the ticket are and where to go to make adjustments.

 

The Raffle Ticket Software has been the best thing we have ever purchased. It has worked great for not only raffle tickets but other tickets as well. Thank you for this program!

– Carole

 

Parts three, four and five go into detail about all of the different fonts, colors, and settings you can choose from. Part six shows you how to adjust your printer and the ticket size to make the printed version come out just the way you want it.

We’d appreciate it if you could give our videos a review and leave a quick comment. Please feel free to contact us at service@harvestamerican.com or call 800-944-9526 if you have any questions.

Thank you!

Successful Fundraisers Hinge On Smart Goals

How did your last raffle go?  Were you happy with the amount of money you raised?  If not, you may think that raffles aren’t the best way for your organization to raise funds.

But hold on.  Ask yourself, what part of the fund raising went poorly?  Was it that not enough tickets were sold?  Were they priced too low, or too high?  Did you factor in the cost of the prizes, the cost of the ticket making and the cost of the drawing event itself?  Did you even have a dollar amount in mind when you started?

Many times, a disappointing result to a raffle fundraiser can be blamed squarely on a lack of planning from the outset.

Know How Much Money You Need to Raise:

Sure, that sounds straightforward, but it’s more than just the cost of the thing you are trying to raise money for.  You need to factor in the additional costs you’ll incur in the fund raising itself.

Here’s a list of costs to factor in:

  • Money needed for project = $10,275 roof repair estimate
  • Cost of the prizes = $1,348 for gift baskets, gift certificates, vacation package
  • Cost of the tickets = $120 for 7 packs of perforated bond paper
  • Cost of advertising = $827 for 10 radio commercials, 2 newspaper ads, 500 posters
  • Cost of selling the tickets = $75 for gas receipts, bag lunches
  • Cost of holding the drawing party = $175 for 8 pizzas, punch, cookies

Suddenly, you realize that you need to raise 25% more than you originally bargained for.  I can guarantee you’ll be disappointed in the results if a quarter of your profits disappear in overhead costs.

As intimidating as these numbers can look on paper, it’s very manageable so long as you plan for the extra costs in advance.

Find the Right Price for Each Ticket:

The face value of your tickets will have a huge influence on how many tickets you sell.  It’s also a big determiner of how and where you’ll have the best success selling them.

If you have high-value items to raffle off, you can obviously ask a higher face price for each ticket.  If you have a car or house as a prize, for example, you won’t have trouble asking $20 or even $100 for each ticket.

Mid-value prizes – like snowmobiles or guns – can still get high face values if you limit the number of tickets sold and make that a clear selling point.

More humble prizes, like gift certificates or baskets, limit the interest any given individual will have in winning – even if you have many prizes to raffle off, thereby increasing the odds of winning.  The odds of winning do come into play in a prospective purchaser’s mind, but usually as a secondary factor, so chances are that the individual will have made up their mind to purchase or not to purchase before they consider the odds.

Target Your Market:

You might have a tough time selling a $20 ticket from a table in front of a grocery store as shoppers hurry to their cars.  That same ticket would be much easier to sell at work, on payday, after you’ve told all your coworkers about the raffle days in advance and shown them photos of the prize.

Always keep in mind what kind of cash purchasers are likely to have on hand.  And save yourself headaches by choosing whole dollar amounts so you don’t have to lug around a bunch of change.

$1, $2, and $5 tickets usually sell without too much trouble.  If you get into larger face values, you should be prepared to either accept personal checks or wait until the prospect has a chance to go get cash (and possibly lose the sale).

And don’t overlook the chance to up-sell.  If your tickets are $2 each, or 3 or $5, many people jump at the chance to save a dollar.  Meanwhile, if you don’t offer the deal, you’ll have fewer customers buying two or more tickets.

Quality Depends on Price, or Visa Versa:

Now that you have an idea what face value you can ask for your raffle tickets, calculate how many tickets you’ll need to sell.

Let’s say you think you can sell a lot of tickets if you can keep the face value down to $2 each.  You estimate that you’ll need to raise at least $12,808.  $12,808/$2 = 6,404 tickets.  Right away, you’ll be able to set a sales goal of 6,500 tickets.

Harvest American’s perforated papers come in 1,000-ticket packs, so if you buy 7 packs, you’ll be able to print 7,000 tickets.  You’ll also save on shipping because you’re buying all of your paper at one time, plus your order will qualify for a 20% volume discount!  7,000 is a reasonable goal, and it gives you enough extra to cover the up-selling deals of 3 for $5.  (Remember, if you plan to sell more tickets,  you’ll need to cover the cost of the extra paper).

What if you decide that there’s no way you’ll be able to sell 7,000 tickets?  Could you sell 3,000?  If so, you’d need to ask $4.25 each.  But, that’s not a convenient round number, so maybe you should ask $5 each and try to sell at least 2,500. 

Once you break it down, the goals are less intimidating.  You’ll gain confidence as you see how sales are progressing and you’ll be able to make adjustments to your tactics if you see that sales are lagging.

With just that much forethought and preparation, you’re guaranteed to enjoy much more success.

Happy raffling!

View: Lucinda’s Google+ profile

 

Help Those Who Are Helping You

Organizing raffle drawings can be chaotic – yet another thing on your already-to-full plate.  But as busy as you are, you need to stop every once in a while and take a moment to recognize the hard work of those support people who are the backbone of your organization.

It may sound counter-intuitive, but taking the time to create an ordered structure for your sales team can ease tensions and make your volunteers feel appreciated.

Here are a couple of ideas to help your staff in their efforts:

  1. Assign a leader.  It might not be easy to get someone to step up as leader, but it’s easier on everyone if one person is in charge.  There will be less confusion and probably fewer conflicts.
  2. Enlist as many volunteers as you can manage.  Make sure your volunteers have the contact info of the person in charge.
  3. Schedule regular, but brief, meetings so everyone can compare notes and check progress.  You’ll discover if someone is struggling and you’ll be able to offer them help and guidance.
  4. Set clear deadlines and monitor to make sure everyone is meeting them.  It’ll prevent having to dump a ton of work on one or two people at the last minute.
  5. Offer ideas and ask for ideas from all of the volunteers.  You might be surprised who has contacts that will take your drawing up to the next notch.  Your volunteers will also feel rewarded if you put their ideas into practice.
  6. Call each volunteers up front by name so they can be recognized by the whole group.  Everyone likes a round of applause so let them have their moment in the spotlight.  And, it wouldn’t hurt to give a small gift or token of appreciation either.

Just about every group has a couple of dedicated individuals quietly working in the background who keep everything from falling apart.  Most of the time, these people go long stretches between “thank you’s.”

Whether these people are secretaries, club officers, or faithful volunteers, they deserve a little recognition.  Not only is it a nice thing to do, but it might encourage these faithful helpers to come back next year.

View Lucinda’s Google+ profile

 

Thank your donors and sponsors

Many businesses can be enticed to donate prizes for your drawing if you promise to promote their business in return.
Keep a list of who donated and the value of their donation.

You can place your sponsors names right on the raffle tickets if you have room. If space is at a premium, you can use any program on your computer – like Word or Publisher – to print the names on the backs of each ticket.

To do so, simply flip a blank sheet of perforated raffle ticket paper over left to right. Measure the location of the perforations and place guides on your 8-1/2″ x 11″ document. Fit the text inside one set of guides and then copy and paste the text onto the other seven tickets.

Print a test sheet on regular paper, place it over the raffle ticket paper, and hold both up to the light to make sure the printing falls correctly in between the perforations. Adjust and repeat as necessary.

Once correct, print the back side of all of the tickets, flip the stack over, and print the front of the tickets normally.

Sponsorship levels

Think about offering different sponsorship levels to invite a little friendly competition among your donors.

For example, the biggest donor would get “Platinum” status and their name would appear near the top on every available printed material. If you have a wrap-up banquet, the platinum sponsor’s party would sit at the head table and receive special thanks during speeches.

Gold, Silver, and Associate sponsors would receive commensurate billing – from printing their name lower on signage to appearing only in the program.

You’ll be surprised how a little extra recognition goes a long way as an enticement to give.

Try it next time you have a drawing. Your donors will love it and so will your bookkeeper! 

 View Lucinda’s Google+ profile